* Soft 100% organic cotton incorporating texture with a subtle stripe
* Soft, wide, comfortable straps distribute weight evenly
* No tying required
* Easy to adjust - simply pull fabric through rings to tighten
* Supports baby from their head to the base of their spine with excellent head and neck support
* Baby is held in the best M position for developing spine and hips (frog-legged)
* Anchored cross reduces strain on wearer's shoulders and back
* Multiple hands free carrying options including hip position for older babies
* Allows for discreet seated breastfeeding
* One size fits most
* Multi award winning
* Naturally complies with the T.I.C.K.S for safe carrying